I think you might already know the answer to that question which is of course that Facebook want your reach to be minimal to encourage you to pay for boosted posts and advertising. It’s not you, it’s them.
You’ll never get around it entirely without buying your visibility online through paid advertising but there are certainly some things you could do to minimise your spend.
Follow these simple tips and then let us know how you get on the Facebook Page
- Post relevant and current content to your fans. It’s more likely to be shared
- Take the time to create arresting images to draw attention
- Add interesting articles, blogs, video’s etc. from other sources
- Post regularly (general rule is 4/5 times per day). Schedule the majority of your posts for the week at the start and then top up with daily events/topics
- Use messages and images consistent with your brand. Going too left field (without pointing that out) is confusing to your customers
- Network in related groups and forums and share your links where appropriate to add value to participants
- Respond to all comments and feedback in a positive way to encourage more of it
- Invite (healthy) discussion and debate with questions on your page
- Share other people’s material – images, blogs, articles etc. as it will encourage people to share yours too. Always give credit to the original source
- Share your posts on to other platforms – Instagram and Twitter are best for engagement
If you’re going to boost a post or spend money on a Facebook ad, make sure it has a purpose. Don’t pay to simply get likes on a post or your page - you need a return on your ad dollar, not just a stroke to your ego.
Here are some ideas on which posts to boost:
- The image of a new product, range or service
- A special event you are a part of – a market, workshop or online sale
- Positive feedback from a customer (ensure you have their permission first)
- A special offer or promotion
To get the most from your advertising dollar on Facebook, try running two campaigns side by side.
The first to get fans to like your page. This is a general ad about your brand or product. It could be a Call to Action to get clicks to your website. Whatever you choose, it’s a campaign targeted towards your perfect customer demographic who don’t already know about you.
The second is a focused advert aimed towards your fans who already like your page. They have awareness of you already and may now be prepared to buy from you. Make your special/offer time sensitive to create a sense of urgency and change them up often (approx. once per month depending on the offer and product).
Let us know how you get on with your Facebook adverts, posts and reach on the Play to Profit Facebook Page
Until next time, keep creating!