I come across business owners daily. Some have had their businesses a while and some have just started out. Some are more "successful" than others (success is defined differently by different people so it's hard to quantify).
The no.1 mistake business owners make, especially those that are less established and have not reached their full potential, is that they are forever searching for that magic elixir that will enable their business to reach the pinnacle of "success" in the shortest (and cheapest) amount of time and in that desperate search, lose all sense of their own identity and very often, of reality.
They buy every course going, listen to every webinar, download eBooks and scan the internet for sales pages that scream "I can show you how I made a zillion dollars in one month working from home" or "Follow my plan and you can also make a million sales a day with no marketing budget".
It's all well and good - we should all learn from people who have been there and done that. It makes total sense. But here's the thing with cookie cutter systems. When making cookies, we start with the same basic ingredients and we aim to achieve the exact same result following the same method. That simply isn't true for us as business owners. We all start our journeys at a different point. We bring differing skills, experiences, fears, commitments and ultimately, goals.
I see it in 2 parts.
Part 1. We can all see that the thing that sells online (and offline and wherever else you care to look) is the prospect of making your fortune. Success has come to mean money in our Western society and so often our head is turned by this image of a carefree life, all bought from the millions we've made following the next big guru's "system". Here's the rub; for most of us who have our own business, money is NOT our driver. It's important, of course it is. But most of us could earn much more money in a conventional job (and did, for many years). We easily lose sight of the "why" when confronted with the easily measurable and supremely desirable $ signs.
Part 2. Just because it worked for guru no.1 does not mean it will work for you. And of course it's almost always sold as a "quick-fix" so when we don't see results, we assume it's us and lurch at the next shiny thing on the internet that promises fame and fortune. Many guru's will say in their marketing "l'll show you how I took my business to 6 figures in a year". What they don't share is that their business (in some form or another) was around for a lot longer than that 6 figure year. Kimra Luna, THE webinar queen whose success is often quoted as "making $900k in her first year from webinars" will readily admit that her ideas & business was kicking around for a long 8 years prior to that, making nowhere near a 6 figure sum.
Business success takes time. It requires perseverance, grit and determination. These are not qualities you can purchase in 12 easy instalments.
No-one is to blame here. Not the person whose head is turned by the self made bazillionaires or by the bazillionaires themselves who peddle their success system. I offer courses, workshops, mentoring etc. to creative business owners because I've had many years of business success and feel I have enough to offer those whose skills and experience lie elsewhere; so I do not want to be hypocritical or devalue the work myself and others do. What I am at pains to point out is that no-one (not even me) can sell you your blueprint to success, no matter how much money you give me. No-one knows that ONE secret that will solve your challenges; no matter what their marketing blurb promises. I can share my experience, skills, templates, knowledge and know-how, but only you can take the action, make the mistakes, learn and move forward. Only you know your capabilities, your resources, skills, customers, market and end goal. It's no good you buying my template for how to make 1000 sales a week when actually that would mean working evenings and week-ends and that is simply not part of your vision of success. But this is exactly the mistake I see business owners making, time after time.
Don't be persuaded by other people's definition of "success" and certainly do not be disheartened when other people seem to be further along than you. Don't be afraid of forging your own, un-trodden path whilst also being open to learning from others. If you're serious about your and your business's progress, then investment in courses, workshops, software, systems, programs etc. from others more experienced than you is absolutely essential (and can save you both time & heartache), but, keep to your path; pick and chose your teachers (and their lessons) wisely and don't buy anything from anyone who tells you it's "instant" or "pain free". After all, none us went into business for an easy way out, did we?
Until next time, keep creating!
If you're interested in one of our packages to boost your business in 2016, have a look here.