Let's face it, for most of us, the actual "selling" part of our business is the thing that we either least enjoy or scares us the most. Most of us don't know how to write copy that sells without the sleaze. It makes us feel a little "dirty" and it can make us feel frail and vulnerable when we're having to shout about how fabulous our products are because putting your head above the parapet inevitably leads to well aimed shots.
The key to this is mind-set (isn't it always)? [Read more...]