I love Pinterest and have multiple boards (both public and secret - no-one needs to see my multiple wedding boards that feed my pretty white dress addiction) but I didn't really contemplate using it for business or indeed why I would bother. Then I came across this little graphic:
(Image from Power of Pinning by Melanie Duncan)
It blew my mind - look at the average spend compared to other social media platforms - more than TWICE that of Facebook!
I researched a little more and it made sense. Pinterest in the 3rd biggest online referral platform, behind only Google and Facebook and is the no.1 ecommerce social media site. The demographic for Pinterest is women with spending power way beyond that of your average Facebook user.
Your customers are on Pinterest looking for you. Over 70% of people use Pinterest to get inspiration on what to buy, compared to just 17% of people use Facebook for the same thing! Source: Bizrate
Once I knew I needed to be on there, the challenge was "how". How do I make it work for my business? I'll give you some tips to get you started if you're not already in the know and we can grow our boards together!
- Ensure you have a "business" page rather than your personal one. It's very easy to convert
- Update your "about" section to reflect exactly what your business/brand is about. Remember to use key search words (you only have 160 characters for this so really think about it)
- Make sure your business page name on Pinterest is the same as it is on your Facebook and Instagram pages, online shops etc. so that it's easy for people to find you. Again, there are limited characters here so you may have to be creative but don't veer off the name completely (abbreviate if necessary e.g. New York Times changed their Pinterest name to NYTimes).
- Create boards that are of interest to your customers even if it's something you don't sell (e.g. if your customers are young mums and you sell baby clothes, create boards for beautiful nurseries, baby sensory items/games or easy soft food recipes)
- If your existing boards don't serve your client base, delete them from your account (set up a personal one if you still want to keep them) to ensure there is consistency with your brand and your boards support your ethos and vision
- Don't be afraid to pin items that are in the same niche as you - remember that the more you serve your customer, the more they will thank you for it, trust will grow, loyalty will commence and your sales will increase!
- Create a "behind the scenes" board to show how your products come to life. It increases interest and trust when customers get to see the creative process. It can also highlight the value your brand offers to it's customers
- If you have a blog, create a board for that (with the same name as your blog) and pin all your blogs to that board and continue to pin new blogs. Remember that images are paramount on Pinterest and you'll have a higher chance of people opening the blog and reading it if there is an arresting image
- Investigate what your current followers on other platforms are interested in and create boards that would complement and increase their interest/knowledge in those areas
- Create a tips and tricks or life hacks board that would add value to your customers. Pinterest users have a high level of trust towards other users so nurture that by adding value with your "insider knowledge" and experience
WIN! WIN! WIN!
To encourage your use on Pinterest, I've set up a contest where you can win the "How to Perfect your Online Store" course as a download (currently for sale in our Etsy store for £6.99).
You simply need to set up a board on your own page and pin 10 items from the Play to Profit Blog Posts or Play to Profit Courses & Workshops Board and share it by following us. The winner will be drawn on 29th February - so get pinning!!!!
If you'd like to make the most of Pinterest while it is on this upward trend and get it while it's till very much hot, I would recommend this course - the Power of Pinning which I did last week after reading all the stats on Pinterest and have pencilled out time in my diary in the next two weeks to really get this right - I can't afford not to and neither can you!
Let us know how you get on and how it's improved your relationship with your customers.
Until next time, keep creating!